The future of AI in marketing
May 23rd, 2019
Data and analytics can have an impact on every area of business, including the HR or recruitment department. HR can really start to transform their position within a business and stay ahead of the curve by leveraging internal data and using this to create predictive and people analytics.
And it’s not just HR departments benefiting from people analytics, as a recruitment agency we make sure we are utilising these tools to put us ahead of the game.
People analytics have a major impact within a recruitment company, not only do they help internally but they can also help us to understand our own and our client’s recruitment process. Not only that, people analytics can greatly improve candidate attraction.
By being able to track our application and candidate process we can start to understand how each style of advert works, meaning we can alter these going forward depending on the results and can attract the best candidates.
Gathering data on candidate attraction also helps us to pinpoint where the best candidates are coming from, whether this be a specific job board, LinkedIn or our own database. By knowing the best candidate source, we can put the time and effort into finding these candidates rather than spreading ourselves thin across multiple sources.
Once we have all this data, we can start to use predictive analytics to find the source of your next hire. If we are recruiting for a specific role that we have successfully placed previously we can use the data from that candidate attraction campaign to effectively get the best candidate for this hire.
These are just a few ways people analytics can help during the recruitment process, and they can be used for so much more including employee retention and productivity. Here at KDR we will continue to use people and predictive analytics to find the right candidates.
Does your company use people analytics? What benefit do people analytics bring your company?
The blog was originally published on LinkedIn. For the original blog click here