The future of AI in marketing
May 23rd, 2019
Consider these fundamental shifts:
We manage differently. Instead of relying on instinct, today’s businesses place more stock in number-crunching and objectively measuring performance.
Users experience data differently. Most people have used web-based applications to manage and interact with their personal data for years. These “consumer grade” applications rely on an intuitive and highly interactive experience with near-instantaneous response.
From MapQuest, Gmail and Facebook to more specialised solutions, including those for blog traffic analysis and portfolio management, these tools have raised expectations for users. If we want users to be engaged, our BI apps must do the same.
Information management technology is leaping ahead. Now it is possible to derive genuine business insight from large quantities of data more quickly, for dramatically less cost and effort than ever before.
Collectively, these changes mean that many of the old BI technologies, architectures and approaches no longer apply. Now, businesses want to make fact-based decisions, based on the analysis of data from a variety of data sources, in ways never before possible. Users want a compelling, effective experience. And the technologies to support both of these are quickly coming online.
Read the full article and download the whitepaper here: Source – Computer Weekly/Jaspersoft