The future of AI in marketing
May 23rd, 2019
This article in USA today talks about some of the benefits business are getting from understanding and using the data they own.
The amount of data is now truly mind boggling, and growing BI savvy organisations are gaining huge competitive edge by using their data IBM alone has a target if $16bn revenues from BI by 2015. Several interesting case studies are used to show the benefits of BI
Full article: USA today