The future of AI in marketing
May 23rd, 2019
When we started out in 2003, we never dared to dream we’d be working with many of the same clients and professionals seven years later. With hindsight, that’s the beauty of staying a specialist – you can really get under the skin of an industry with its attendant highs, lows, opportunities and obstacles, and be quick to respond with the right people at the right time.
Remarkably, in our seven-year history, we expected other recruiters to spot the massive growth of the information market and follow our lead. But to this day we’re one of the few firms to concentrate on this dynamic industry. Seven years is a long time in such a technology-driven market, and in this time we’ve watched the perception of data change dramatically. Data was long seen as a burden, to be managed, stored and secured at organisations’ inconvenience and expense. Now, it’s considered an asset; as much the fibre of a firm as its people, its brand and its market know-how.
And with any source of competitive advantage, Intellectual Property demands its own discipline. As data’s value has risen steadily, so have the value of the niche specialists equipped to get the best out of it.
Maintaining great relationships with this network of specialists is how we’ve stayed successful for seven years. By immersing ourselves in the industry, we’ve become an ally to some of the world’s corporate heavyweights, from Ernst & Young to BP to Axa/Friends Provident. There’s nothing that excites us more than putting talented people in place to help firms optimise their relationship with data. And our clients say we’re making a good job of it.