Addressing Analytics in 2012
By Mark Dexter
20th September 2011

About two months ago, a study declared the pervasiveness of analytics still lacking effectiveness because of a dearth of complementary analytical skills and talent. Businesses appear poised to attack this problem head-on in 2012.

According to new research from Accenture and SAS, 72 percent of business leaders will increase spending on business analytics next year, and two of the top three investment priorities cited are improving analytic skills of current employees (70 percent) and hiring analytical talent (52 percent).

This presents a break from the past, when improvements in analytics were centered on the latest developments in hardware and structural capabilities. But now that the technology is nearly ubiquitous, optimizing results have become the focus, according to the companies.

“Without parallel investment to align leadership, develop the necessary capabilities, ready the talent and build a culture where better and faster decisions, powered by analytics, are part of the DNA, businesses will inevitably hit a roadblock and miss the real opportunity that exists,” said Stacy Blanchard, talent and organization lead for analytics at Accenture. “It’s encouraging to see that executives are beginning to realize this.”

The Accenture SAS Analytics Group — holding to a mission-statement focus on financial, health care and public services — surveyed 258 business leaders in North America. Sixty percent admitted to not having the right analytical business skills to effectively use the technologies in place. In addition, more than a quarter of respondents acknowledged their analytical projects were underperforming, and the main reason cited for this was inadequate analytical skills.

Source: Information Management

Comments

Currently there are no comments. Be the first to post one!

Post Comment

*
*
*

Why chatbots matter to your business

The way we communicate is changing, especially for businesses. Many companies are now using social media to interact and talk directly with their customers, and the rise of Artificial Intelligence (AI) and chatbots is only helping this. In 2011 Gartner... Read More

How NOT to write your CV

Your CV is your selling point, it is the first interaction between you and your future employer. Having a good CV can make all the difference to getting your foot in the door at a company. There are plenty of... Read More

Big Data – Driving F1 forward

We’re coming up to the end of the 2017 season. The championship battle might be over but there is still plenty of work for the teams to do as they get ready for the 2018 title fight (here’s to another... Read More

Bringing company culture to life

We’re always telling our candidates they need to sell themselves when at an interview , but the same can be said to our clients. While you are looking for the perfect candidate, the candidate you are interviewing is looking for the... Read More

Where should we send our newsletter?

Close