Big Data & Movies
By Mike Thacker-Cooke
29th September 2017

Big data is everywhere it’s driving most businesses and industries to make decisions, it can give an indication of the what the customer wants, how well a product is doing and consumer habits. With social media use on the rise this big data is only growing, and one industry that can capitalise on this is film.

My colleague Ben recently wrote about how big data is changing our viewing habits and deciding what shows TV studios should make, and as both the big data and the film industry continues to grow I want to look at how big data from social media can help to make or break a film.

What the viewer wants

Big data is giving studios mass information on not just the success of the film after it has been made, but how it will be perceived beforehand. With data combined from social media and film review sites like IMDB studios can predict how well a film will perform.

In 2014 IMBD had more the 2.5 million films listed, each with user and critic reviews enabling not just viewers but producers to pinpoint what the audience wants to see and if it will be a box office flop or not. Once this data is combined with that from Facebook, Twitter and even Google searches studios can gain a real insight into what their target audiences wants to see.

This same data can also help the studio decide how to market and release their film. By looking at the reviews similar films have in different locations, and where the most online talk is a studio can dictate where and when a film may be released, making it a staggered release rather than nationwide or worldwide to begin with, hopefully ensuring a cinema sell out.

It’s clear that big data from across the online world can help drive the success of a film, while the success of a film isn’t guaranteed because the data said so it certainly does help a studio go in the right direction. I’m interested to see how far this can go and if in the future big data will purely drive what films are made and how we view them. 

How do you think big data is helping the film industry? Do you think the industry should rely heavily on the data provided? Let me know your thoughts in the comments below

KDR Recruitment is the home of the best Information Management and Data Analytics jobs. For more big data news and views check out the KDR blog or follow KDR on LinkedIn.

This blog was originally published on LinkedIn. To read the original article click here.

Comments

Currently there are no comments. Be the first to post one!

Post Comment

*
*
*

The importance of digital marketing analytics

The drive to understand customers is increasing and so is the need for accurate real-time analytics. While social media and online usage is on the rise, so is digital marketing data. Social media and other digital marketing tools can be... Read More

Career advice to live by

Everyone at some point in their life has received career advice, whether good or bad. As recruiters we are used to handing out our own advice to candidates on the hunt for a new job, we might be biased but... Read More

How can you build a positive office environment?

The environment within an office is very important, it can set the mood and can be the difference between happy, productive employees and those that are not. As Richard Branson once said, “clients don’t come first employees come first, if... Read More

My IP Expo diary

Last week I attended the IP Expo in London, it was my first time attending a conference on this scale and I was excited to go on behalf of KDR. The IP Expo was focused on how data analytics, the... Read More

Where should we send our newsletter?

Close