Big data
By Gemma Morris
18th January 2017

Specialising in the Information Management and Analytics industry our recruiters are constantly immersing themselves in all things data. One of the biggest buzzwords for the past couple of years is ‘big data’ so we thought we would find out our recruiter’s favourite uses of big data…


Big Data & Nasa

“The data NASA collects is being used to predict climate change, find distant galaxies and verify theories. It’s exciting to think what NASA might be able to find in space” – Mike

Preventing Fraud

Big Data & Banks

“By using big data and analytics banks are able to crack down on fraud by identifying patterns of consumers past behaviour” – Ethan

Customer Service

Big Data & Shopping

“Coming for a personal experience I like how big data and analytics can help to improve customer service and ultimately my shopping experience!” – Amy


Big Data & Football

“Big Data can help football teams find the next best player by using technology and analytics” - Ben


“Big Data plays a huge part in each team’s race strategy, throughout the race weekend data is being collected from the cars to help them create it! - Gemma

Location Targeting

Big Data & Location

“I like how big data can help marketers create specialised targeted adverts and coupons for me. As well as this they can use the data collected to target based on my location.” - Brian

Smart Adverts

“My favourite use of big data is how it is used in targeted advertising across the internet. From the data collected, adverts across my social media, and other sites, are targeted specifically towards me” - Anise

Improving Healthcare

Big Data & Health

“Big Data is playing a big part in improving healthcare. By using the vast amount of data available scientists are able to better understand health, helping them to find new cures and predict disease patters” - Shaz

Family Tree

Big Data & Family

“I like how big data is being used on sites like The big data they collect and have stored in their database is allowing people to reconnect with family and learn about their family tree.” - Mark

Saving Energy

Big Data & Shops

“Tesco collects data from its machines in store to predict when they may need servicing and repairing. This allows for better and more proactive maintenance, which cuts down on energy costs” - Chris

Improving Sport

Big Data & Sport

"As a big sports fan I like how big data is being used to help improve performance, whether this be in football, F1 or tennis." - Rob 

What is your favourite use of big data in the real world? Let us know in the comments below

KDR Recruitment is the home of the UKs best Information Management and Analytics jobs. To see what else the team gets up to follow KDR on Instagram and Facebook.


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