Big data
By Gemma Morris
18th January 2017

Specialising in the Information Management and Analytics industry our recruiters are constantly immersing themselves in all things data. One of the biggest buzzwords for the past couple of years is ‘big data’ so we thought we would find out our recruiter’s favourite uses of big data…

NASA

Big Data & Nasa

“The data NASA collects is being used to predict climate change, find distant galaxies and verify theories. It’s exciting to think what NASA might be able to find in space” – Mike

Preventing Fraud

Big Data & Banks

“By using big data and analytics banks are able to crack down on fraud by identifying patterns of consumers past behaviour” – Ethan

Customer Service

Big Data & Shopping

“Coming for a personal experience I like how big data and analytics can help to improve customer service and ultimately my shopping experience!” – Amy

Football

Big Data & Football

“Big Data can help football teams find the next best player by using technology and analytics” - Ben

F1

“Big Data plays a huge part in each team’s race strategy, throughout the race weekend data is being collected from the cars to help them create it! - Gemma

Location Targeting

Big Data & Location

“I like how big data can help marketers create specialised targeted adverts and coupons for me. As well as this they can use the data collected to target based on my location.” - Brian

Smart Adverts

“My favourite use of big data is how it is used in targeted advertising across the internet. From the data collected, adverts across my social media, and other sites, are targeted specifically towards me” - Anise

Improving Healthcare

Big Data & Health

“Big Data is playing a big part in improving healthcare. By using the vast amount of data available scientists are able to better understand health, helping them to find new cures and predict disease patters” - Shaz

Family Tree

Big Data & Family

“I like how big data is being used on sites like ancestry.com. The big data they collect and have stored in their database is allowing people to reconnect with family and learn about their family tree.” - Mark

Saving Energy

Big Data & Shops

“Tesco collects data from its machines in store to predict when they may need servicing and repairing. This allows for better and more proactive maintenance, which cuts down on energy costs” - Chris

Improving Sport

Big Data & Sport

"As a big sports fan I like how big data is being used to help improve performance, whether this be in football, F1 or tennis." - Rob 

What is your favourite use of big data in the real world? Let us know in the comments below

KDR Recruitment is the home of the UKs best Information Management and Analytics jobs. To see what else the team gets up to follow KDR on Instagram and Facebook.

Comments

Currently there are no comments. Be the first to post one!

Post Comment

*
*
*

The importance of digital marketing analytics

The drive to understand customers is increasing and so is the need for accurate real-time analytics. While social media and online usage is on the rise, so is digital marketing data. Social media and other digital marketing tools can be... Read More

Career advice to live by

Everyone at some point in their life has received career advice, whether good or bad. As recruiters we are used to handing out our own advice to candidates on the hunt for a new job, we might be biased but... Read More

How can you build a positive office environment?

The environment within an office is very important, it can set the mood and can be the difference between happy, productive employees and those that are not. As Richard Branson once said, “clients don’t come first employees come first, if... Read More

My IP Expo diary

Last week I attended the IP Expo in London, it was my first time attending a conference on this scale and I was excited to go on behalf of KDR. The IP Expo was focused on how data analytics, the... Read More

Where should we send our newsletter?

Close