Paralympics & Analytics
By Leon Loughran
16th September 2016

The impact of big data is nowhere more apparent and impactful than in sports and with the world gripped in Olympic Fever, Paralympians in Rio are capitalising on insights delivered through Big Data analytics.

Mentioned in last month’s blog, Big Data and the Olympics, $1.5 million has been spent on IT during 2016’s Olympic events; and with such a huge investment of time, finances and energy it’s paramount athletes optimise all available resources in representing their nations proudly and bringing home the medals!

Team GB

Sir David Tanner has led Olympic and Paralympic rowing programs since 1996, and has championed the data strategy approach to the Olympic efforts, with investments in technology leading to a stellar result in London 2012, Team GB topping the medal table. One of the more interesting insights was Team GB’s very own Greg Searle identifying through analytics in conditional strength that his left side wasn’t as strong as his right, allowing his trainers to optimise his regime.

BAE systems, notably an aerospace company have been working with Paralympian Athletes of team GB and have proven through analytics a 20% increase in acceleration through different racing positions for rowing alone but through a 4 year contract are supporting all disciplines to improve performance.

As well as this Atos are making sure analytics are ‘at the heart of the Paralympics games’, through using big data and analytics they are using real-time results to allow media organisations and viewers to gain insight within half a second of an event happening.

The World

Team GB realises that the gauntlet has well and truly been thrown down for analytics in Paralympics and doesn’t want to stand still. Sailing Team Germany have partnered with SAP and launched SAP Tide Analyzer as part of their SAP Sailing Analytics, using GPS and wind measurement data in real time and rely on recorded data rather than memory of the experience.

As Rio 2016 Paralympics progresses and medal tables are filled, the demonstrable return on investment through analytics will prove itself and it will be interesting to see just how much of an impact on athletic performance the new age of analytics and big data has had, as well as partnerships and innovations!

Do you see any opportunities for Big Data and Analytics between now and Tokyo’s 2020 Olympics?

KDR Recruitment is the home of the UK’s best Information Management and Analytics jobs. Download your FREE copy of 2016 whitepaper here.

This blog was originally posted by Leon on LinkedIn. To view the original article please click here

Comments

Currently there are no comments. Be the first to post one!

Post Comment

*
*
*

The importance of digital marketing analytics

The drive to understand customers is increasing and so is the need for accurate real-time analytics. While social media and online usage is on the rise, so is digital marketing data. Social media and other digital marketing tools can be... Read More

Career advice to live by

Everyone at some point in their life has received career advice, whether good or bad. As recruiters we are used to handing out our own advice to candidates on the hunt for a new job, we might be biased but... Read More

How can you build a positive office environment?

The environment within an office is very important, it can set the mood and can be the difference between happy, productive employees and those that are not. As Richard Branson once said, “clients don’t come first employees come first, if... Read More

My IP Expo diary

Last week I attended the IP Expo in London, it was my first time attending a conference on this scale and I was excited to go on behalf of KDR. The IP Expo was focused on how data analytics, the... Read More

Where should we send our newsletter?

Close