Teradata to acquire eCircle
By Mark Dexter
4th May 2012

Teradata announced an agreement to buy cloud marketing integration provider eCircle, as a move to expand its European presence and step up integrated marketing capabilities of a previous acquisition, Aprimo.

eCircle specializes in on-demand, customized digital messaging solutions for marketing teams digging through large and unstructured data sets. Messaging and integration capabilities from eCircle will be combined with Aprimo’s Integrated Marketing Management strategy and backed by Teradata’s analytics and data warehousing functionality. In addition, Teradata said in a release on the deal announced Wednesday that acquiring Munich, Germany-based eCircle “more than triples” Aprimo’s European marketing applications team.

Ari Osur, Forrester Research principal analyst, said in a release on the deal that the transaction is partly a response to enterprise expectations of customer-centered integrated messaging.

“Direct messaging options have proliferated for marketers, expanding from traditional mail and telemarketing to now include a myriad of digital channels like email, social media, SMS and mobile app push notifications,” Osur said. “But while digital messaging has converged on consumer devices, most interactive marketers are still stuck in a siloed, channel-based approach to messaging.”

Financial terms were not disclosed, and Teradata anticipates it to close in the second quarter of 2012. Founded in 1999, eCircle and its executive leadership will be integrated into the Aprimo division, though it will maintain its current operations and availability as a standalone solution.

Read the full article at source - Information Management

Comments

Currently there are no comments. Be the first to post one!

Post Comment

*
*
*

How far does data and analytics go and what can it do for you or your business?

Having worked in recruitment for a number of years I have recently joined KDR Recruitment focusing within the Data Analytics sector. I have always been a fan of analysing the finer details to my work but what I have learned... Read More

Is technology impacting the way we apply for jobs?

Technology is having an impact on every aspect of our lives, and no less in our job search. Tech is not just changing the way I, as a recruiter, find the best candidates for a role but also how the... Read More

Is SSRS dying?

Experience with the Microsoft BI full stack (SSIS, SSAS, SSRS) is in incredibly high demand with many organisations working with a heavy Microsoft tech stack, however nothing causes more controversy than one particular service in that stack; questioning the future... Read More

Data and Formula E

Upon a brief search of the web, you will find tons and tons of blogs relating to how data is used in Formula 1 , but what about its younger brother, Formula E? I was genuinely surprised at the lack of... Read More

Where should we send our newsletter?

Close