The future of AI in marketing
May 23rd, 2019
As demand for ever-growing amounts of information continues to increase, companies are seeking simple and direct access to data and applications that cloud computing delivers in a cost-efficient, always-available manner. The use of cloud, which began in supporting deployments mainly inside companies, has now also grown common between organisations and their partners and customers. In IBM’s 2009 CIO study, only a third of CIOs said they planned to pursue cloud to gain a competitive advantage. This year’s study shows a dramatic increase in the focus on cloud, particularly in media and entertainment, which rose to 73 percent, automotive (70 percent) and telecommunications (69 percent).
Read the full article here: 2011 IBM CIO Study
How will this affect the world of Business Intelligence? What about Security?