The future of AI in marketing
May 23rd, 2019
Big data: Companies are gathering more data than ever before, and are finding it increasingly challenging to use this data to make informed business decisions. MicroStrategy’s BI platform, known for its ability to access big data, can help companies uncover and leverage rich consumer insights from large volumes of data. Visual Insight, a new data exploration feature of the MicroStrategy platform, will be showcased in Monte Carlo. With Visual Insight, business people can uncover data insights in less than 30 minutes using highly interactive data visualisations, and without any support from IT.
Mobile intelligence: Mobile intelligence has evolved from basic BI reports and dashboards on a mobile device to action-enabled apps that change the way people work. A leader in mobile intelligence, MicroStrategy provides a powerful platform to build enterprise and consumer mobile apps. At this event, participants will see the next generation of mobile apps with embedded transactional capabilities to immediately act on data, such as approve requests, place orders, and make purchases. Attendees will also see mobile apps that deliver multimedia, including videos, brochures, books, and Web content, as well as mobile apps that connect to operational ERP systems.
Cloud intelligence: Enterprise computing is moving from the corporate data centre to the cloud, enabling companies to focus on core competencies rather than maintain infrastructure and software. In Monte Carlo, MicroStrategy will launch Cloud Intelligence, delivering the MicroStrategy platform as a service in the cloud. Cloud intelligence is engineered to meet the availability and performance requirements of high-scale usage patterns for extranet applications as well as small usage patterns for departmental BI applications.
Social media: Social media networks offer companies enormous potential with vast amounts of untapped data on consumer behaviours and preferences. Social media sites contain rich demographic data that is constantly updated by the consumers themselves, providing companies with a comprehensive source of information to leverage for highly targeted marketing programs. A highlight of the event, MicroStrategy will preview several exciting new technologies for segmenting, targeting, and personalising social media data. Attendees will learn how to turn social media information into valuable business insights that can enhance customer engagement and loyalty.
Full Article at ITWEB