£50,000 - £75,000 per annum - Middlesex - Marketing - South East
Ref: 406 Date Posted: Friday 07 Dec 2018
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Would you like the opportunity to join a UK Leading organisation who are committed to improving the customer experience using the most advanced Big Data and Cloud solutions?  

My Client is a high-profile energy company who is looking for Campaign Manager to deliver the decisioning vision and strategy to enhance the customer experience, providing targeted CRM and lifecycle campaign activity across various channels & brands and to be based at the Middlesex office. 

What you’ll be responsible for: 

  • Defining and delivering decisioning vision and strategy, having ownership of the end state of decisioning capability and its innovation over time, ensuring ongoing alignment to overall business and channel strategy.
  • Responsible for decisioning system future development and integration to capability landscape as well as delivery and alignment of any resulting Decisioning Programmes (in practice this means delivery of Phases 1-4 of the Next Generation Decisioning Programme, which requires a Cloud based Pega centralised decisioning hub)
  • Ensuring design and architecture for centralised decisioning facilitates the Vision set out by CRM Operations
  • Own TYP and LE process ensuring ongoing funding and support for decisioning
  • Owns decisioning benefit planning and realisation
  • Responsible for ongoing market scanning and benchmarking of decisioning capability vs. best in class
  • Responsible for developing and delivering a decisioning communication strategy and plan
  • Responsible to develop and maintain decisioning balance scorecards and any dashboards required by key stakeholders and business governance
  • Manage operational and regulatory risks, escalating as appropriate.
  • Ensure information systems are operated to the required standard to maintain accurate and secure records.  
  • Ensure there are adequate resources, including contingency arrangements, to run the business and meet our customer commitments.
  • Organising team to deliver CRM capability transformation and enhancement, ensuring each team member attains and maintains the required competency level to perform their role and to promote a culture where customers are treated fairly and are properly informed.

Skills you will have: 

  • Decisioning experience with relevant team leadership in a real time Decisioning (Best Next Action) environment.
  • Experience in real time and batch decisioning, preferably previous experience of Pega/Chordiant
  • Experience in multi channel trigger and best next action campaign deployment. 
  • Technical understanding of key technologies involved e.g. Big Data, Oracle, Cassandra, Pega Decision Management, Predictive Modelling
  • Experience of CRM implementation
  • Comprehensive knowledge of the full marketing mix
  • Experience in management of operational processes & people management

To apply for this role please click the button below.

Max Ottavianelli looks after this role for KDR, if you have a question get in touch...



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