The future of AI in marketing
May 23rd, 2019
Hewlett-Packard has denied a report that it is backing away from business intelligence and its Neoview data warehousing solution. Meanwhile, HP confirmed last week that it has hired software marketing veteran Marge Breya.
Breya joined HP from SAP, where she was an executive vice president and general manager reporting directly to Jim-Hagemann Snabe, co-CEO. Breya will serve as general manager of HP Software and Solutions.
Whether HP’s ambitions lie in BI, information management, middleware or business process management (BPM), Breya adds depth, breadth and marketing know-how to HP’s team.
Full story: Information Week