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Heineken and Hillarys Blinds dramatically increase the flexibility of their business data

The analysis highlights:

• Heineken wanted to move all their data to a single location with an emphasis on quality of data rather than quantity
• This allowed Heineken to build a far greater picture of customer activity
• Hillary Blinds customer call centre service levels and client relationships have risen as a result of upgrading their new CRM system
• A big advantage for them is the usability of the interface, which makes the functionality more accessible to service agents when engaging real-time with customers.

 

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