The future of AI in marketing
May 23rd, 2019
I’m the first one to admit I rely heavily on Google Maps, even if I know the journey I still use it to make sure I get there on time and to check for any real-time traffic jams. But one thing that annoys me is that I plan my journey to the minute (thanks to Google Maps) but I am always late because I’m looking for a car park space, but with Google Maps newest update and through the use of user data that could be a thing of the past.
A new update on the app is ranking car parks to tell users how busy a car park will be on their time of arrival, similar to how Google can tell you how busy a public place can be, or what the peak times are.
Depending on where you are going Google Maps will tell you how likely you are to get a space near your final destination, it gives each car park 3 different rankings – Easy, Medium or Limited. This update is not in real-time but can help Google Map users plan their journey even better!
Although this feature is not in real-time plenty of features on Google Maps are. And amazingly none of the information Google uses is over 3 years old.
It’s not quite clear how Google uses the data collected from location services on phones but it certainly plays a part in Google Maps. Anyone that uses Google Maps and keeps their location services on while driving is helping to build Google’s database. This information helps to show real-time traffic, estimated times of arrival and diversions from roadworks and congestion.
While this new update can only tell you the likelihood of getting a space at a certain time it can still save you plenty of time when planning a journey. And as Google is collecting more data from its users this update may become real-time in the future, updating as you get closer to your destination and offering parking alternatives. There’ll never be another excuse for being late to an interview again.
Do you think this update will help you? How far do you think Google maps can go with the data they collect?
This blog was originally published on LinkedIn. To read the original article please click here