The future of AI in marketing
May 23rd, 2019
IBM Corp., which celebrates its centennial this month, has achieved remarkable success over the years by developing innovative technology products and services and by continuing to transform its brand to adapt to a changing world.
The company was founded on June 16, 1911, as Computing Tabulating and Recording (CTR) Co., making such products as punch-card tabulators, commercial scales and clocks.
Three years later, the founders recruited Thomas J. Watson Sr. from National Cash Register Co. to be president-CEO. He led the company for 42 years, changing its name to International Business Machines in 1924 to reflect its global expansion.
Since then, IBM has been instrumental in developing technologies that have helped advance business and society, such as working with the U.S. government in 1936 to automate the Social Security system and providing technology systems to power NASA’s Apollo 11 space mission in 1969 that put a man on the moon.
Read More: Article by Kate Maddox – BtoBOnline