The future of AI in marketing
May 23rd, 2019
The Internet of Things (IoT) around our homes is becoming the norm, with Amazon recently releasing the Amazon Dash button and sister product Amazon Dash Replenishments, the Internet of Things is starting to rule the home.
There are plenty of devices on the market that allow you to control your thermostat without being present. Devices like Google Nest, Hive and Honeywell allow the user to change and control the temperature of their homes via their mobile devices, meaning they can do this while on the move and don’t have to be in the house to do this.
Your lightbulbs can now also include the Internet of Things. Philips Hue was created to allow you to control your lights via your smart phone. The lightbulbs can also be changed with your sleeping pattern and are turned on via an alarm clock. The lights will gradually get brighter as the day goes on and will also change during the nights.
Less IoT and more robotics but the Dyson 360 eye takes vacuum cleaning to a new level. The device reads the environment so it knows where it has already cleaned and where it needs to go, making sure your house is spotless. You can even set the time and day you want the vacuum to work via your mobile device.
As mentioned above the Amazon Dash Replenishments is the latest IoT tool for your kitchen. The device can be incorporated with your washing machines and fridges and will order your products for you when you are running low. This is just the latest trend in the kitchen with smart fridges already on the market that will tell you when you are running out of a certain product.
This is just the beginning of the smart home with the Internet of Things becoming more prominent in each room of the house. With more of these devices being placed in our homes, more data is going to be created but does this bring the question of data privacy?
The data that will be collected from these devices will be personal to the user, indicating when they are at home or not through use of the mobile apps. Many of the devices are able to track the user and their habits, whether this is when sleeping or shopping and there does seem to be a real concern among consumers on the privacy of their data and home life. While a company knowing our shopping habits and what we normally buy doesn’t sound too intrusive do they really need to know if we use the device at home or not?
What is your favourite IoT device in the home? Are you concerned about IoT and data privacy? Let us know in the comments below.
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