The future of AI in marketing
May 23rd, 2019
Artificial Intelligence (AI) is quickly becoming a hot topic, with development being made very quickly in the industry it’s no wonder everyone is talking about it. We are always reading about the future of AI and whether robots will start to think and really become intelligent. While this does seem far off AI, with the help of machine learning, is starting to have an impact on our lives.
All of our smartphones today have some form of ‘virtual personal assistant’, for example Siri or Google Voice, allowing the user to ask questions to their phone and gain a response. While these apps are using machine learning to be able to answer and aid your question they are also learning about you. Microsoft has said their version, Cortana, is continually learning and will “eventually develop the ability to anticipate the users’ needs.”
Similar to voice recognition smart cars are using machine learning to understand roads and driving patterns, while full driverless cars are not on the roads yet some manufacturers are already using this technology. Tesla has released their Autopilot and Enhanced Autopilot making their cars self-driving. The system uses multiple cameras and sensors around the car allowing it to learn the road, Tesla has said their new update will allow the self-driving car to match speed conditions, change lane without the driver’s assistant and even park your car.
We’ve all got used to companies making product recommendations based on our previous purchases, but Amazon is trying to take it one step further. Their transactional AI is learning and quickly understanding not just what we purchase but when we purchase them, as part of this Amazon is planning to be able to ship these products to us before we even need them.
It’s not just with our purchases we see these predictions happening; streaming services like Netflix and Spotify are using similar technology to suggest films and music to us. The system is learning what we like and don’t like based on reviews and our listening and watching habits.
While this really is just the beginning of Artificial Intelligence and the prospect of machines taking over seems pretty far of, the learning behind it is being used in ways that affect us daily and it is easy to see how this will develop in the future.
What does the future of AI look like to you? We’d love to hear your thoughts