The future of AI in marketing
May 23rd, 2019
The impact of big data is nowhere more apparent and impactful than in sports and with the world gripped in Olympic Fever, Paralympians in Rio are capitalising on insights delivered through Big Data analytics.
Mentioned in last month’s blog, Big Data and the Olympics, $1.5 million has been spent on IT during 2016’s Olympic events; and with such a huge investment of time, finances and energy it’s paramount athletes optimise all available resources in representing their nations proudly and bringing home the medals!
Sir David Tanner has led Olympic and Paralympic rowing programs since 1996, and has championed the data strategy approach to the Olympic efforts, with investments in technology leading to a stellar result in London 2012, Team GB topping the medal table. One of the more interesting insights was Team GB’s very own Greg Searle identifying through analytics in conditional strength that his left side wasn’t as strong as his right, allowing his trainers to optimise his regime.
BAE systems, notably an aerospace company have been working with Paralympian Athletes of team GB and have proven through analytics a 20% increase in acceleration through different racing positions for rowing alone but through a 4 year contract are supporting all disciplines to improve performance.
As well as this Atos are making sure analytics are ‘at the heart of the Paralympics games’, through using big data and analytics they are using real-time results to allow media organisations and viewers to gain insight within half a second of an event happening.
Team GB realises that the gauntlet has well and truly been thrown down for analytics in Paralympics and doesn’t want to stand still. Sailing Team Germany have partnered with SAP and launched SAP Tide Analyzer as part of their SAP Sailing Analytics, using GPS and wind measurement data in real time and rely on recorded data rather than memory of the experience.
As Rio 2016 Paralympics progresses and medal tables are filled, the demonstrable return on investment through analytics will prove itself and it will be interesting to see just how much of an impact on athletic performance the new age of analytics and big data has had, as well as partnerships and innovations!
Do you see any opportunities for Big Data and Analytics between now and Tokyo’s 2020 Olympics?
This blog was originally posted by Leon on LinkedIn. To view the original article please click here